By Mike Thayer
Today is September 20, National Pepperoni Pizza Day.
So with that in mind, here's a Thinking Out Loud Moment:
This National Pepperoni Pizza Day makes me wonder... For all the love of pizza, why hasn't one of the major pizza chains ventured into breakfast? Seriously, breakfast pizza has really gained in popularity in recent years, I don't know anyone who doesn't appreciate scrambled eggs, bacon, cheese and sausage gravy served on a savory crust. Breakfast pizza is now even available in the frozen food section of the grocery store!
I don't know how many Uber Eats drivers and the like would appreciate an early morning shift, but then again, why not? Morning shift, night shift, does it really matter? Perhaps having a drive thru would be key to a successful launch and I know the major pizza joints aren't set up like that and freshness could be an obstacle, but seriously, who wouldn't opt for a slice of breakfast pizza over a sausage, egg & cheese biscuit? I would in a heartbeat. Casey's does it successfully. Hey other Fast Food joints that do serve breakfast... Menu add? I dare you to try it.
Think about it, a Pizza Hut, Papa John's, Domino's or some other joint's breakfast pizza delivered to work for casual Friday. How about a breakfast pizza delivered to that family gathering, the Ladies Auxilary Brunch, the Monday department meeting (instead of donuts), the Saturday morning college football pre-game show watch party? Then there's always the, "Hey son and daughter, grab a slice of pizza before heading off to school"... Which is WAY better than cold cereal... Jus say'n.
A slice of breakfast pizza and a coffee? C'mon, what's not to like? It could be a slice, it could be a personal pan pizza. And it doesn't have to be restricted to just pizza. Papa John's does those Papadia things, would you go for a Ham & Cheese Papadia breakfast? How about cheesy bread to start your day, or a few of those breadsticks dressed in cinnamon and sugar? More than just a few pizza menu items could easily be converted to a breakfast format.
With online apps, Uber Eats, Door Dash, etc., and restaurants trending towards drive thru, delivery and carry out only, I don't see how this is not possible. In fact, if I was a betting man, at least one of the majors already has a concept like this on the table. But remember, you heard it here first...
I'll take a slice of sausage breakfast pizza please, with coffee, cream & sugar.
What say you, would you like to see a breakfast pizza option besides Casey's out there? I know QuikTrip has it too, but I've never tried theirs so I don't know how good or bad it is.