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Burger King goes after KFC with a new grilled chicken sandwich

MIAMI -- Available starting today nationwide, the King of Flame-Grilling, BURGER KING®, is introducing its new Grilled Chicken Sandwich. The new Grilled Chicken Sandwich is made with seasoned 100% white meat chicken filet, flame-grilled to perfection, marinated with spices, layered with fresh lettuce, ripe tomato, and sweet honey mustard on a toasted potato bun. BURGER KING® knows that grilling – with real fire – makes everything better.

A new video that pokes a little bit of fun at one of BK® restaurants key competitors launches today at YouTube.com/BurgerKing and features the King as the “K.F.G.,” or the “King of Flame Grilling.” BK® guests can also find limited edition “K.F.G.” sandwich wrappers starting today at select restaurants in Kentucky, Miami, Los Angeles and New York.

“BURGER KING® has been flame-grilling since our first restaurant opened in 1954 -- we have over 60 years of grilling expertise under our belt,“ said Chris Finazzo, President, North America, Burger King Corporation. “We wanted to celebrate this expertise and show that when it comes to flame-grilling, we ‘reign’ over the competition. We’re not just the King of flame-grilling WHOPPER® sandwiches; we’re also the King of flame-grilling chicken.”

The New Grilled Chicken Sandwich is available at participating BK® restaurants nationwide as a permanent menu item with a recommended price of $4.99 for the sandwich only and $6.99 for the combo meal that includes a small drink and small fries.

when it comes to flame-grilling, a king always outranks a colonel. introducing the King’s new flame-grilled chicken sandwich, with the tender white meat you love and the sweet honey mustard you crave. it’s flame-grilled good!

 

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