Introducing Big Mac Bacon, Quarter Pounder Bacon and Cheesy Bacon Fries, Because There’s No Such Thing as Too Much Bacon
Editor's Note: I recently wrote about what to look forward to in 2019 from fast food. Trending, are smokehouse/steakhouse style burgers and sandwiches and the meat of the year is predicted to be brisket.
Consumers are clamoring for something more, creations beyond the ordinary realm of classic burger and sandwich flavors. People want smokey, they desire more than just ketchup and mustard, folks are calling for cheeses with deeper flavors and buns with a little more tease than run-of-the-mill sesame seeds. And it's no different when it comes to other meat on bread options, a.k.a., pizza, consumers are looking for more, something beyond the traditional flavors.
McDonald's has upped it's game with their Bacon Smokehouse Burger and now they're kicking their classics up another notch.
Mouths Prepare to Water as McDonald’s Classics with Bacon is first Limited Time Offer of 2019
Bacon makes everything better, and the only thing better than bacon is McDonald’s adding it to three of its widely-loved Classic menu items. That’s right bacon aficionados, today McDonald’s unveils the Big Mac® Bacon burger, Quarter Pounder®* Bacon burger and Cheesy Bacon Fries for a limited time. Just when you thought your taste buds couldn’t discover more deliciousness, Bacon on Classics will be available for a limited time starting Wednesday, January 30 at participating restaurants nationwide. The new line-up includes:
- Big Mac Bacon: An exciting twist on the iconic fan-favorite’s 50-year history, three pieces of thick cut Applewood smoked bacon adorn two 100% all beef patties, lettuce, cheese, pickles, Special Sauce and onions on a sesame seed bun. (Big Mac-sized bacon dreams do come true).
- Quarter Pounder Bacon: Three pieces of thick cut Applewood smoked bacon added to the hot and deliciously juicy fresh beef** burger cooked right when you order. (We’re not kidding)
- Cheesy Bacon Fries: McDonald’s World Famous Fries® topped with real cheddar cheese sauce and smoked bacon bits. (You’re welcome).
While trendy condiments and new food pairings are introduced daily, the love of bacon continues to hold strong. In fact, since 2018, this tasty indulgence has been mentioned more than 17,000 times a day across U.S. online platforms (that’s 740 times an hour!)***.
“People love bacon, and they love our iconic Big Mac, fresh beef Quarter Pounder burgers and World Famous Fries, so we had to see what would happen if we combined all that tastiness,” said Chef Michael Haracz, McDonald’s Manager of Culinary Innovation. “As a bacon enthusiast myself, I’m proud to say that we’ve done right by bacon fans and I can’t wait for our customers to try these Classics with delicious, thick cut Applewood smoked bacon for themselves.”
McDonald’s has introduced a number of new menu items, including fresh beef Quarter Pounder burgers, Buttermilk Crispy Tenders, Triple Breakfast Stacks and café-quality espresso beverages like the McCafé Caramel Macchiato, Cappuccino and Americano. Not even one month into 2019, the addition of bacon to a handful of Classics is our latest step to build a better McDonald’s with more craveable and delicious menu choices than ever before. We can’t wait to show you what’s next.
*Weight before cooking 4oz.
**Available at most restaurants in contiguous US. Not available in Alaska, Hawaii and US Territories.
*** Total volume of mentions on Twitter, Instagram, YouTube, Pinterest and forums from Jan. 1, 2018 – Jan. 7, 2019
About McDonald’s USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Ninety-five percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.